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MeLoan was a personal lending website that had a sharply declining traffic before its contact with HESK. Their 8-month traffic showed that they had a monthly average traffic of 700 clicks.
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After working with us, we were able to improve their traffic by 230. The impressions remained relatively the same in that 8-month period. Despite this, the click through rate went up, due to our optimisations that were customer focused.
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The website’s growth continued to show a strong performance today (March 2026), with a 12% growth on clicks and a 19% increase in impressions.
Several key pages of the website have also shown tremendous growth over the past 28-day period, with 2 pages gaining traction when they previously weren’t receiving any traffic.
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One of the major improvements that we made for MeLoan was an overhaul of their website UI and user experience. Previously, they had mismatched fonts, tight paragraphs that are hard to read, and a navigation experience that adds stress to the user.
MeLoan Before
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MeLoan Before
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As seen in these screenshots, the navigation makes much more sense now. The users can easily select how much they want to borrow, within what time frame, and for what purpose. That way, they only need to add their details and supporting documents to streamline the loan process.
Furthermore, font sizes make more sense and it’s easier to read each one. This will allow people to read them better and understand what the purpose of each loan will be.
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In 6 months, we’ve generated over 87k organic traffic into the website, and 2.79m impressions.
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From having barely any traffic in 6 months, we’ve managed to gain highly qualified organic traffic into a domain that is barely a year old.
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CashLend launched as a new site in a competitive market with no initial engagement, but saw strong progress within six months.
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Despite this, the click through rate went up, due to our optimisations that were customer focused.
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Thanks to our consistent efforts to improve the SEO of the website over time, and ability to do A/B testing on strategies, we were able to gain traction for the website in no time.
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Even with the constraints of a specialised niche and a minimal SEO budget, we were able to bring them traffic with high intent within a span of 8 months.
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Feel free to get in touch with us through any of the following means.
Whether you have inquiries, collaboration opportunities, or just want to say hello, we're here to listen.
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