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cashlend.com.au was a completely new website last year and had no engagement, considering it’s a new player in the very competitive space of online personal loans from private lenders.
It was a slow start for CashLend, but we have made strong progress in 6 months.
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From having little to no clicks, we’ve managed to grow their bi-annual traffic by 3200%, and impressions improved by 320%.
This growth was done through a combination of push for branded and unbranded traffic, through Onpage content and PR outreach.
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Whether it’s the homepage, loan pages, or resource pages that we’ve built, CashLend saw consistent growth month over month, even though it’s a new and small player in the market.
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Our clients at Cashlend saw a 317% increase in application form submissions (funneled through clicks from the website) thanks to the overall growth of traffic.
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Considering the current level of Cash Lend as a website and a brand, we’ve applied a beachhead content strategy that targeted long tail keywords that bring in high intent traffic.
On some high search volume keywords like “1 hour cash loans very quick funds australia no credit check 24/7”, we’re still far from the first page, but we’ve managed to gain clicks and impressions despite having a months-old website.
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In 6 months, we’ve generated over 87k organic traffic into the website, and 2.79m impressions.
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From having barely any traffic in 6 months, we’ve managed to gain highly qualified organic traffic into a domain that is barely a year old.
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CashLend launched as a new site in a competitive market with no initial engagement, but saw strong progress within six months.
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Despite this, the click through rate went up, due to our optimisations that were customer focused.
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Thanks to our consistent efforts to improve the SEO of the website over time, and ability to do A/B testing on strategies, we were able to gain traction for the website in no time.
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Even with the constraints of a specialised niche and a minimal SEO budget, we were able to bring them traffic with high intent within a span of 8 months.
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Feel free to get in touch with us through any of the following means.
Whether you have inquiries, collaboration opportunities, or just want to say hello, we're here to listen.
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