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Complete Wholesale Suppliers - From Small Business to Emerging Wholesale Industry Leader

Before engaging with HESK Digital, Complete Wholesale Suppliers operated under the name childcare wholesale suppliers and worked with this domain name registered as childcarewholesalesuppliers.com.au.

Their initial problem was that they weren’t receiving any ROI from the previous SEO Agency they were working with and they’d been waiting for results for over 6 months, with little to no incoming traffic (less than 100 monthly traffic).

After migrating to a completely new domain and rebranding to Complete Wholesale Suppliers, we were able to take their monthly traffic from 0 to 1,000 in less than a year.

Total Clicks
5.16k
7/1/25 - 2/24/26
682
10/24/24 - 6/30/25
Total Impressions
543K
7/1/25 - 2/24/26
146K
10/24/24 - 6/30/25
Average CTR
1%
7/1/25 - 2/24/26
0.5%
10/24/24 - 6/30/25
Average position
26.7
7/1/25 - 2/24/26
35.3
10/24/24 - 6/30/25

Historical Data

Here’s what a comparison of the current 8-month period vs the previous 8 months looks like. (Before and After working with HESK Digital)

They improved 756% in total number of clicks, and 371% increase in impressions. Our white-hat SEO tactics have given their website the necessary organic traffic they need to improve their position in search engines and resulted in a higher number of overall traffic and conversions.

Core Update-Proof, Well Maintained SEO Growth

Even after the most recent Google core update of December 2025 that caused many websites to lose over 40-50% of their traffic, we were able to make a strong recovery in January for CWS, and have surpassed last year’s peak monthly traffic of 800.

We saw a 29% improvement in traffic in the current 28-day period vs the previous 28-day period.

How The Traffic Translated Into Sales

We didn’t just gain random traffic, we brought in paying customers.

They gained a 116% increase in total sales over the past 30 days compared to the previous 30-day period. A large portion of these sales came from users that discovered CWS through organic search.

Growth of the Blog Page Over the Past 3 Months

Total Clicks
267
Last 3 months
95
Previous 3 months
Total Impressions
52.6K
Last 3 months
11.9K
Previous 3 months
Average CTR
0.5%
Last 3 months
0.8%
Previous 3 months
Average position
10.2
Last 3 months
17.5
Previous 3 months

Historical Data

Here’s what a comparison of the current 8-month period vs the previous 8 months looks like. (Before and After working with HESK Digital)

They improved 756% in total number of clicks, and 371% increase in impressions. Our white-hat SEO tactics have given their website the necessary organic traffic they need to improve their position in search engines and resulted in a higher number of overall traffic and conversions.

109% increase
+98
75% increase
+21
1,900% increase
+20
Previously 0
+18
Previously 0
+12
Previously 0
+11

These are just some examples of the pages that contributed to the massive growth of CWS, and turned random users into paying customers; customers that they took care of and turned into loyal clients.

Thanks to our optimisations to their collection pages, they’ve seen major improvements in CTR and have turned into sales.

SEO

Steps We Took To Improve Our Client’s SEO

Full website audit of technical issues
Removal of bloat pages and zombie pages with no traffic
Optimised pages for AI Overviews and Google Snippets by writing content that answer zero-click search queries and People also ask questions
Improved on-page content quality by optimising for user search intent, not exact keyword matches
Creating a blog page to post well-researched resource pages to serve as link baits, and educational guides, written for their target audiences.
Continuous optimisation on Collection pages through A/B testing

Think You’re Ready For An Explosive Growth Like CWS?

Case Studies

CashPal
90% of generated organic traffic came from unbranded terms, coming from users that don’t know about CashPal yet.

In 6 months, we’ve generated over 87k organic traffic into the website, and 2.79m impressions.

CWS
30% increase in sales within 90 days of working with us.

From having barely any traffic in 6 months, we’ve managed to gain highly qualified organic traffic into a domain that is barely a year old.

Cash Lend
93%  increase in organic traffic, and 50% in impressions within 3 months

CashLend launched as a new site in a competitive market with no initial engagement, but saw strong progress within six months.

MeLoan
After working with us, we were able to improve their traffic by 230% The impressions remained relatively the same in that 8-month period.

Despite this, the click through rate went up, due to our optimisations that were customer focused.

Loan Owl
Loan Owl gained traction quickly through consistent SEO and A/B testing in a competitive market.

Thanks to our consistent efforts to improve the SEO of the website over time, and ability to do A/B testing on strategies, we were able to gain traction for the website in no time.

Empower Money
Empower Money gained high-intent traffic in 8 months despite limited pages and a minimal SEO budget.

Even with the constraints of a specialised niche and a minimal SEO budget, we were able to bring them traffic with high intent within a span of 8 months.

Contact Us

Want results like this? Book your free SEO Masterplan

Want results like this?
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FAQs About HESK Digital

What types of businesses does HESK Digital work best with?
HESK Digital performs best with businesses that need measurable growth from organic search, not just traffic. We’ve seen strong outcomes across trades, financial services, and B2B ecommerce. If your goals are qualified enquiries, sales, and long term demand generation, our approach is a strong fit.
How does HESK Digital decide what to prioritise first in an SEO campaign?
Priorities are set during discovery. We diagnose what is holding your website back, what needs to change to remove those constraints, and what can realistically be resolved in the first 90 days. Work is then sequenced by impact, effort, and dependency, so progress is steady and measurable.
How often will I receive reporting, and what will it include?
Reporting is delivered monthly. It covers traffic growth, keyword rankings, AI citations, key events such as enquiries, sales, and conversions, and a clear record of what was delivered during the month. This keeps performance transparent and makes next steps easy to prioritise.
Will HESK Digital work with our internal developer, content, or marketing team?
Yes. We welcome working alongside internal teams. We can collaborate through shared documentation, or deliver changes directly where appropriate. The goal is to reduce bottlenecks and keep delivery moving.
Can HESK Digital support ecommerce SEO for category and product discovery?
Yes. We support ecommerce SEO with a focus on discoverability and conversion. That includes category and product page optimisation, internal linking and site architecture improvements, and technical controls that reduce duplication and improve indexation.
What AI and automation tools does HESK Digital use?
HESK Digital uses a platform-agnostic toolkit selected based on each client's needs. For workflow automation, we primarily use n8n (open-source, Australian data hosting available) and Make. For AI content and logic, we use ChatGPT, Claude, and Google Gemini. For chatbot development, we use Voiceflow and Botpress. For CRM automation, we integrate with HubSpot and GoHighLevel. We also connect to Xero, Shopify, Google Workspace, Slack, Looker Studio, and Airtable. For clients needing autonomous AI agents with Australian data residency, we use OpenClaw. We do not have affiliate relationships with any platform — we choose tools that fit your business.
What does HESK Digital’s SEO service include?
HESK Digital delivers end to end SEO delivery focused on outcomes. This typically includes on page SEO improvements, technical issue resolution, content planning and production, and authority focused content designed to earn links. Where relevant, we also set up and optimise Google Business Profile to improve local visibility, then support it with ongoing SEO content.
How does HESK Digital measure SEO success beyond rankings?
We measure success by outcomes that matter commercially: leads, conversions, and sales. Rankings are tracked as a supporting signal, but reporting is tied to what the traffic actually does once it lands on your site.
What access and inputs does HESK Digital need to get started?
We typically need access to your website CMS, Google Analytics 4, and Google Search Console. If other platforms are relevant, such as your ecommerce backend or call tracking, we’ll confirm access during onboarding. We also need clarity on your priority services or products and what counts as a qualified conversion.
Can HESK Digital support local SEO and Google Business Profile optimisation?
Yes. We provide Google Business Profile setup and optimisation, and local SEO support that aligns service pages to local intent. The focus is on real visibility that drives calls and enquiries.
What can HESK Digital commit to, and what won’t you promise?
We can commit to a clear scope, prioritised delivery, and transparent reporting that ties work to outcomes. We won’t guarantee specific rankings, AI citations, or lead volumes, because search systems and competition change. What you will get is disciplined execution and visibility into what changed and what it drove.