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Back on 17th of April, 2024, we conducted a comprehensive SEO & Website audit for cashpal.com.au. We knew that they were a big player in the lender-finding industry, but after taking a closer look at their traffic and their rankings, we noticed that they were on a steady decline in both metrics, and they were losing ground rapidly.
After working with HESK Digital, they were blown away at how much they improved in rankings, organic traffic and most of all, conversions, within the first 6 months of working with us.
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In terms of total clicks and impressions, we’ve managed to gain almost double the quarterly traffic that they were getting compared to 2024.
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Our first year with CashPal involved a very limited budget, so we focused on fixing the website’s issues, making high impact changes and consistently updating the website’s content in line with Google’s algorithm updates.
This was made possible with little to no investment in off-page SEO, and was achieved through On-page and Technical SEO Improvements.
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Their Website’s Mobile Performance a Year Ago
They were suffering from a slow loading website and it was causing potential visitors to bounce before they even got to see the contents of the homepage.
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Values are estimated and may vary. The performance score is calculated directly from these metrics. See calculator.
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Their Website’s Performance Today
Today, their website follows best practices for websites, uses modern image and video formats, and their speed index is way faster than the optimal site speed (2 seconds).
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Values are estimated and may vary. The performance score is calculated directly from these metrics. See calculator.
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In 6 months, we’ve generated over 87k organic traffic into the website, and 2.79m impressions.
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From having barely any traffic in 6 months, we’ve managed to gain highly qualified organic traffic into a domain that is barely a year old.
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CashLend launched as a new site in a competitive market with no initial engagement, but saw strong progress within six months.
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Despite this, the click through rate went up, due to our optimisations that were customer focused.
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Thanks to our consistent efforts to improve the SEO of the website over time, and ability to do A/B testing on strategies, we were able to gain traction for the website in no time.
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Even with the constraints of a specialised niche and a minimal SEO budget, we were able to bring them traffic with high intent within a span of 8 months.
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Feel free to get in touch with us through any of the following means.
Whether you have inquiries, collaboration opportunities, or just want to say hello, we're here to listen.
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