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Empower money is a specialised lending company with a minimal SEO budget that has been stagnant for a long time. They were struggling to gain traffic because they essentially only had 2 main pages: the homepage and the contact us page.
Because of this, they were struggling to improve in traffic and impressions, and their homepage, although it had a great UI, had vague language on what they’re selling. Another problem that they had was that they were a traditional company with a minimal marketing budget for online channels.
Even with the constraints of a specialised niche and a minimal SEO budget, we were able to bring them traffic with high intent within a span of 8 months.
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To ensure that their topical authority will be enough to compete with other large websites, we’ve built two important pages for them:
A landing page for their 105% LVR home loan
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The landing page has reader friendly content that focuses on highlighting what the product is about and avoids vague language.
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This also included FAQs, focused on answering common questions about the loan product.
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The resources we’ve built focus on other complex information that users may want to know before they enter into a loan contract with Empower Money.
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In 6 months, we’ve generated over 87k organic traffic into the website, and 2.79m impressions.
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From having barely any traffic in 6 months, we’ve managed to gain highly qualified organic traffic into a domain that is barely a year old.
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CashLend launched as a new site in a competitive market with no initial engagement, but saw strong progress within six months.
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Despite this, the click through rate went up, due to our optimisations that were customer focused.
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Thanks to our consistent efforts to improve the SEO of the website over time, and ability to do A/B testing on strategies, we were able to gain traction for the website in no time.
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Even with the constraints of a specialised niche and a minimal SEO budget, we were able to bring them traffic with high intent within a span of 8 months.
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Feel free to get in touch with us through any of the following means.
Whether you have inquiries, collaboration opportunities, or just want to say hello, we're here to listen.
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