What to look for in an SEO Agency

Published on - June 25, 2020 by hesk-digital

SEO is an important part of any business’s marketing strategy, and it’s essential that you get it right. But the algorithms that dictate search results are very complex and they are updated fairly regularly, so ranking well on search requires careful management of various factors. Unless you know what you are doing, it is incredibly difficult to put a successful SEO strategy in place, which is why it’s best to work with an SEO agency in Sydney instead of trying to manage things yourself.

What to look for in an SEO Agency

The right SEO agency will have the knowledge and experience to manage your website and improve SEO so you rank higher on search and generate more organic leads. Unfortunately, there are a lot of SEO agencies out there and it can be difficult to tell the good from the bad.

When you are looking for an SEO agency, it’s important to find one that has all of the necessary experience, but also one that is a good fit for your business. These are some of the things you should look for when choosing an SEO agency in Sydney.

What Services Do They Offer?

This is the most obvious question to ask but it’s an important one because different SEO agencies specialize in different areas and work with different industries. It’s always best to find an agency that works in your specific area because they will understand the unique challenges associated with your industry. For example, if you run a hospitality business, you don’t want to go with an SEO agency that deals mainly with ecommerce clients.

You should always ask what areas they specialize in and see whether they offer any services outside of SEO. It’s always a bonus if you can find an agency that handles some of your other marketing needs so you only have to deal with one company.

When asking about their services, you need to see their qualifications and certifications as well. If they have awards that can provide proof of the quality of their work, that’s always a good sign.

References and Reviews

Once you have found an SEO agency in Sydney that specializes in the right areas, you need to check references and reviews. Although awards and certifications can give you an idea of quality, the best measure of a good agency comes from reviews that other customers have given them. You can find plenty of reviews on an agency’s social media pages, as well as on Google. If there are a lot of bad reviews or a lack of any kind of reviews, that’s a bad sign.

As well as reviews, you should collect references from companies that have worked with the agency in the past. Get in touch with the previous clients and ask them what their experience was like and whether they had any issues. It’s a good idea to ask if they have dealt with any other SEO agencies in Sydney because their opinion doesn’t carry as much weight if they don’t have anything to compare their experience to.

Look At Their Portfolio

Any good SEO company will have a portfolio so you can see some examples of the work that they have done for other customers. It’s important that you look at their portfolio as well as checking reviews because it gives you a sense of their style and whether they are a good fit for your business. Just because a company has a lot of great reviews, that doesn’t necessarily mean that they are right for you.

Looking at examples of previous work will give you more insight into the specifics of services that an SEO agency offers and the results that you are likely to expect. You can also see how their SEO services integrate with any other services that they offer, like pay-per-click ads or social media services. Check the portfolio on their site if they have one, but also contact the company and ask them to send some specific case studies from companies similar to yours so you can see exactly how they would work with your business.

Follow Them On Social Media 

If you want to get to know an agency a bit better, you should follow them on social media and read their blog. When you read their social media posts and blog posts on their website, it gives you a sense of their tone and their style, which helps you to decide whether they are a good fit for your business or not. The content that they post also gives you a sense of which areas of SEO they prioritize and which industries they have the most experience with, so you can see if their priorities and expertise line up with your own SEO needs.

Follow a few different agencies for a while and keep up to date with their content and you should have a better idea of whether they are a good fit for your business. Just keep in mind that most of their followers will be other marketing professionals so a lot of the content will not be aimed at you.

Talk About Price and Contracts

Before you hire an SEO agency in Sydney, it’s vital that you ask in detail about pricing structures and contracts because they vary a lot. Some agencies will charge you an hourly rate with a rolling contract that you can get out of any time you like, but some might lock you into a 6 month contract right away. That’s not a good position to be in if you are working for an agency for the first time and you don’t know whether they’re a good fit or not yet, so you should look for agencies that are willing to be more flexible with contracts.

It’s also important that you compare prices between a lot of different agencies to ensure that you are getting a good deal. Make sure to shop around for a while before making your decision, and read all contracts in full before signing anything.

If you are looking for an SEO agency in Sydney, it’s important that you consider all of these factors, so you can make an informed decision. 

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