What Are ‘NoFollow’ and ‘Follow tags’ and When to use Them?

Published on - August 03, 2020 by hesk-digital

Getting Crawled By Google.

Getting Crawled By Google is an essential part of ranking for SEO. If your site can’t be seen, all your ranking efforts are for nothing.

Small software programs called ‘Google Crawlers‘ study websites and track links within those pages, as any consumer would when browsing web content. They progress through each link and provide data to Google serves, such as yourself, about those websites or platforms. As our crawlers visit these websites, they use links on those sites to discover other pages.

The software implemented by the server pays close attention to detail regarding deadlines, new sites and changes to pre-existing sites. Specific computer programs determine which sites to crawl, how often to crawl and the number of pages to gather.

If a company doesn’t want servers to crawl their website, there are various ways that this can be prevented from happening. Crawlers can be blocked from your site, this can be done by using various meta-tags, status codes and robot blockers. By implementing these strategies when building your website, the server’s crawlers will not crawl your site.

Being Crawled - Follow tags

No-Follow and Follow Tags.

No-Follow and Follow tags are crucial for a company to implement when constructing a new sit on a server. These tags stem from a site’s inbound links, (any hyperlink pointing to that page), each time a site gets an inbound link, the page gets a slight SEO boost.

Google takes these rates into consideration and notes the number of inbound links a page receives. As Google monitors which site gains the most ‘points’, the SERP preference is given to this site rather than sites advertising similar topics.

Follow links are a type of link that counts as SERP ‘points’. These ‘points’ boost SEO links and boost the site’s rank assisting the company in increasing its SERP position and ranking. Unlike Follow links, No-Follow links are links with a ‘rel=nofollow’ HTML link tag applied to them. The No-Follow tag prompts software servers, such as Google and Bing, to ignore that specific site’s link.

Using these tags is an excellent way to show Google when you want or don’t want outbound links to pass page authority. This allows you to allow links in comments, for example, without risking spam, or to make sure that a series of outbound links deliver authority to the most appropriate landing pages. Additionally, using these tags in a balanced manner is a strong signal to Google that you are following best practices.

HESK Digital.

HESK Digital is a group of experts with decades of experience in the industry of Digital Marketing and SEO optimisation. We specialise in PPC and Social Media Marketing, Analytics and Reporting, Copywriting and Website Content, and User Experience and Conversion optimisation. We have a goal to ensure your platform ranks first in any SERP when customers search online for a service/product similar to yours.

Our team of specialists have assisted various clients in implementing ‘Follow’ and ‘NoFollow’ tags in their platforms. We optimise your page content and linking to improve website traffic and increase conversions whilst also aiming to generate more targeted leads. Contact Us today to see how we can drive your business’ growth.

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