Paid Search Advertising in Sydney
Are you looking for PPC specialists in Sydney? Are you thinking of starting advertising on Facebook, Instagram, and Youtube? Are you interested in advertising on the Google Display Network?
HESK Digital is a specialised PPC agency in Sydney. We create tailored custom Paid Search campaigns for an extensive portfolio of businesses in Sydney.
Pay Per Click Advertising (PPC) is a method of digital marketing to pay search engines or platforms for clicks, leads or traffic. In Paid Search, advertisers pay a fee to search engines each time a user clicks an advertisement that links to their website. PPC specialists enable businesses to promote their website to relevant potential audiences who are actively searching for products or services similar to theirs.
Take the first step towards growing your business in the digital landscape through Paid Search campaigns and increase your website traffic, leads and sales. Google Ad campaigns, Facebook Ad campaigns and Microsoft Ad campaigns enable you to integrate your traditional marketing objectives through digital channels effectively. Reach potential customers, measure and track your progress, collect useful data for future campaigns.
Benefits of PPC
Pay Per Click Ads are digital advertisements that appear on screens such as clickable links, pop-ups, banners etc. The significant advantage of optimising your business through a Paid Search campaign is that instead of paying for a set amount to display an ad, you only pay for the number of clicks your ad receives.
If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue.
Need to make the case for PPC advertising? Here are just seven powerful benefits of using PPC.
Search and Display visibility and rigorously optimise your ads, targeting, bidding, budgets and ad scheduling. We can help you reduce your cost-per-clicks, lower your cost-per-acquisition, lift your conversion rates and maximise your return on investment.
Actively looking to research or purchase products or services. Some other forms of advertising, such as banner ads, are known as ‘interruption marketing’, meaning that the person who sees the ad may not actually be in the market to buy something at this stage. Where paid search has the edge, is that by typing something into a search engine we know that the user has the intent to research or purchase.
SEM, or search engine marketing
SEM, or search engine marketing, is a marketing tactic where a marketer optimizes and advertises their website in order to appear higher in search results.
SEM is the most common mode of internet advertising in the world, in which an advertiser pays a fee to a search engine each time a user clicks a text ad shown on a search engine result page (SERP) that then links to their website. No doubt you already knew that… So how does your business maximise its effort in the space and what should the best PPC Agencies be doing to drive results for your brand?
PPC advertising has become the most competitive digital channel to invest your marketing dollar. By the start of 2019, over $A133 billion dollars will be spent on search advertising globally, with Google Ads (previously known as Google AdWords) accounting for more than 85% of this spend. This means that 20% of all advertising money in the world is spent on search!
The stakes can be very high in the search space. If small errors in campaigns are made, they can amount to hundreds of thousands of dollars of lost revenue for a business. The flipside is, like other high-stakes activities, a great return on investment can be made when you have success.
Paid Search is without a doubt the best place to capture a potential customer who is in the market for a particular product or service right now. There is nowhere else brands can reach customers at scale, at the bottom of the sales funnel, who are exhibiting commercial intent to buy.
With these factors at play, it’s never been more critical than now to have the best strategic minds managing your paid search spend and strategy.
HESK Digital is a Paid Search Agency in Sydney.
We work with businesses to create tailored PPC campaigns on search engines and social media platforms. We research your target audiences to specify your PPC campaign goals and objectives to increase your conversion rate.
We build tailored PPC strategies based on your target audiences.
Pay Per Click is a digital advertising model in which you only pay each time a user clicks on one of your ads or interacts with it. A suitable PPC campaign enables you to earn quality leads and ensures a greater ROI on your digital advertising spend.
There are different types of PPC ads which you can opt for. The pay per click search ads appear when users search for keywords related to your business on search engines such as Google or Bing. These include mobile searches such as “coffee near me” or service searches such as “electrician near me”. While your ad will show to users, you only pay for the ad once the user interacts with your specific ad.
The other type of PPC ads is social media pay per click ads. Social PPC is a paid advertising format for placing your ads on Social Media platforms such as Facebook, Instagram, Twitter and many more. These ads can be targeted to specific audiences based on their demographics or interests in various topics. These ads appear on the user’s feed or timeline depending upon the social platform. In this form of digital advertising, you can choose a Cost Per Click payment or a Cost Per Thousand Impressions payment. The success of these advertising campaigns is based on user-engagement, impressions, Conversion Rate and Click-Through Rate.
PPC earns you quality leads. When done right, PPC can earn you quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts.
Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results. For instance, check out the ad that came up in my search for “cards”.
An agency offering a custom Search Engine Optimisation strategy might be the perfect answer.
The growing trend of ‘going digital’ for succeeding in business has given rise to hundreds of SEO agencies and SEO experts all over Australia. While they promise to deliver ‘first page results’, ‘high conversion rates’ and a guaranteed ROI, do these SEO agencies actually deliver? Are they transparent about their time utilisation and SEO resources?
HESK Digital was started to make SEO a more transparent process for business owners in the Sydney area. With highly specialised backgrounds in marketing and finance, the founders Emil and Souzan decided it was time to make the SEO process more transparent for clients. It was time to finally start a digital agency which was based on honesty, transparency and a passion for driving business growth through digital marketing.
At HESK Digital, we work with big and small Sydney businesses and help them gain digital traffic through custom PPC campaigns. We are honest digital specialists with a passion for the digital world. We understand different business goals and targets for various business niches and thoughtfully tailored Paid Advertising strategies based on your business needs. We understand the different PPC techniques and tools through search engines and social media platforms, and evaluate what will work best for your business. We promise never to use a copy-pasted Paid Advertising models but to make a custom strategy specific to your company and what it needs to grow and stand out from its competition.
We understand the nuances of digital marketing, consumer aspirations and search habits. Internet users are using search engines for more than mid-conversation knowledge queries.
Till mid-April, 2020, the word ‘calculator’ was the 59th most searched term on Google worldwide. While most of these searches might have saved time on splitting bills or planning weekly budgets, this search volume refers to a brilliant opportunity for stationery brands or retailers for showing their calculator product ads to relevant audiences.
The different ways to plan a PPC campaign around a keyword –
Our PPC specialists help you decide the best route for your business. We help you reach your potential customer through keyword targeting and demographic research. With our client-focused approach as a priority, our steps towards your business’s paid advertising campaign are based on your business goals. We want to take you on a transparent journey with a high Return on Ad Spend.
Take the first step towards, gaining a competitive advantage over your competition by increasing your digital visibility, audience reach and conversion rates.
Our Clients
We work as a team to optimise online presence through SEO, PPC and Social Media for a wide range of clientele.
Are you ready to take the next step in the digital world?
“We spent a lot of time and money working with international SEO and PPC specialists. We had mixed results. When HESK Digital took over our campaigns we saw some amazing results in PPC instantly and over the course of a couple of months, our SEO also jumped our traffic and number of clients.”
Johnny Hajjar
Co-Founder, Cash ‘n go
“We spent a lot of time and money working with international SEO and PPC specialists. We had mixed results. When HESK Digital took over our campaigns we saw some amazing results in PPC instantly and over the course of a couple of months, our SEO also jumped our traffic and number of clients.”
Johnny Hajjar
Co-Founder, Cash ‘n go
“We spent a lot of time and money working with international SEO and PPC specialists. We had mixed results. When HESK Digital took over our campaigns we saw some amazing results in PPC instantly and over the course of a couple of months, our SEO also jumped our traffic and number of clients.”
Johnny Hajjar
Co-Founder, Cash ‘n go
“We spent a lot of time and money working with international SEO and PPC specialists. We had mixed results. When HESK Digital took over our campaigns we saw some amazing results in PPC instantly and over the course of a couple of months, our SEO also jumped our traffic and number of clients.”
Johnny Hajjar
Co-Founder, Cash ‘n go
“We spent a lot of time and money working with international SEO and PPC specialists. We had mixed results. When HESK Digital took over our campaigns we saw some amazing results in PPC instantly and over the course of a couple of months, our SEO also jumped our traffic and number of clients.”
Johnny Hajjar
Co-Founder, Cash ‘n go
Grow your business with HESK Digital’s PPC Campaigns
We are a highly specialised Paid Advertising agency in Sydney.
We create growth-focused targeted custom PPC campaigns that grow your business by generating relevant traffic and increasing your business’s conversion rates.
How does HESK Digital work towards your success?
How will HESK Digital’s PPC strategy make your business grow?
Frequently Asked Questions
PPC Advertising or Pay Per Click Advertising refers to the practice of using ads to pay for traffic on a website or webpage.
In PPC Advertising, business owners bid for keywords according to their business niche on a particular platform such as Google, Bing, Facebook, Youtube, etc.
The platform matches relevant audiences who are searching for associated keywords to these paid ads along with search query results. The business owner is only charged when a user clicks on their ad and visits the business website or webpage.
So, this results in a win-win situation for all the parties involved as the advertiser gets targeted traffic for his website, and the searcher can find the product/service related to his search query easily by clicking on the ad for the specific product/service.
HESK Digital is a PPC or Paid agency based out of Sydney. Our team is a group of experienced PPC specialists with a combined experience of over 60 years of digital marketing. Our experts are continually researching to find the best suitable PPC strategy for all types of business in the Sydney area.
We believe in a customer-focused approach towards our PPC or Google Adwords strategy. We are inspired by your business needs and goals to find the best practices in Paid advertising.
Yes, all types of businesses benefit from implementing custom PPC strategies to their overall marketing and outreach strategy. Most of the consumers search for services or businesses through quick searches on search engines such as Google or Bing. Showing clickable ads to relevant audiences looking for keywords linked to your business offering helps your business gain traffic and leads.
HESK Digital provides free PPC strategy sessions for Sydney business owners aiming to take their first step towards Paid Advertising. We keep it honest and transparent for our clients from the start of the process and take them along on a journey of business growth and profits.
We will help you bid on keywords and measure results before running extensive PPC campaigns. With PPC, you only pay when a user clicks on your advertisement. It’s the best method to measure your conversion rate.
PPC or Paid Advertising is a large part of digital advertising.
PPC covers all main advertising channels on digital media. Facebook, Instagram, Twitter LinkedIn advertising are all based on PPC models. Search Engines such as Google and Bing show paid ads for relevant keyword searches in the form of search and display ads.
At HESK Digital, we build PPC campaigns for different channels based on your business objectives, and platforms your relevant audience uses. Placing bids on relevant keywords and trying out different mixes will help your business gather intensive data. You will get insights about your potential consumer, their searches and areas of interest. This will also help strengthen your future campaigns and marketing objectives.
Pay-Per-Click (PPC) and Search Engine Optimisation (SEO) and are two different aspects of digital marketing. In PPC campaigns, you only pay when a user clicks on your online advertisement. You get to bid on the highest-ranking keywords on Google’s Sponsored Ad. This gives you a chance to try out multiple keywords and measure which keyword works best for your business offering.
In contrast, Search Engine Optimisation focuses on keyword research, content campaigns such as blogs and website content, and link-building techniques. SEO enables business websites to rank better on search engine result pages.
Integrating both PPC and SEO campaigns is the best method to achieve a
HESK Digital specialists are experienced in building custom PPC and SEO campaigns for all types of business in Sydney.
We would love to learn about your business, understand your targets and create a customised digital strategy optimised for your business goals.
Write to us or call us anytime.
