How To Optimise your Blog for SEO

Published on - September 07, 2020 by hesk-digital

Is your blog struggling to gain traffic? Do you want to improve the quality of your blog? Do you want to ensure that your blog is in the best position to reach your target market? Optimising your blog for SEO can help you achieve all these objectives.

It is very important to incorporate search engine optimisation (SEO) in the structuring and content of your blog posts. SEO makes your website more visible to people entering keywords associated with the products/services that you are offering.

It is well established that blogging generally helps boost SEO quality. Blog posts provide relevant answers to what your potential customers are searching into Google, as well as increasing overall website relevance to your key search targets. Using SEO strategies in your blog posts will rank your website and your general business higher in search engines. This making your site more accessible and attractive to customers.

SEO Tips for Blogs

1. Responsiveness and Mobile-friendly Site Design

It has been stated that the majority of users online who use a search engine use their mobile phones to search online (around 60%). If you did not know already, search engines such as Google and its updated Penguin algorithm since 2015 – heavily favours mobile-friendly websites. This means that Google displays mobile-friendly results first when a user searches through their phone.

To optimise your blog for SEO, it has to be mobile friendly. Using a responsive design heavily assists your blog by only having one URL, making it accessible to mobile users. As a result of optimising a responsive design, Google will reward your website by recognising your post and in turn, ranking your blogs higher on Google.

2. Long-tail Keywords

Using long tail keywords assist your SEO. How do they help? By using one to two long tail keywords, you can keep your blog post in focus with your target audience. 

For example, using a long tail keyword such as, ‘’optimising your blog for SEO’’ is much more useful for reaching the intended target audience as opposed to, ‘’optimising blogs’’. By using these long tail keywords, those customers who search your long tail keyword are more likely to both read your entire blog post for information and potentially get in contact with you for your products and services.

3. Including your Keywords

Another important strategy in optimising your blog for SEO is where to include your keywords. The four main parts of your blog that you should incorporate key words in order to rank better are:

  1. URL, 
  2. Title tag, 
  3. Meta description.
  4. Headers & Body.

Through implementing these simple techniques, you are improving your blogs SEO relevence. These strategies will help your website gain more traffic and help you better rank on search engines.

About Us

At HESK Digital, We’re experts in SEO, paid advertisements and analytics, with over three decades of marketing experience and a senior team who has experience with major Sydney marketing agencies. We find it important to keep up to date with and discuss developments in our field.

If you’d like to grow your business and leverage our wealth of knowledge on analytics and SEO, don’t hesitate to contact us for a free discussion on how we can help.

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  • Optimizing your site for SEO is essential as it allows you to reach more people and expand your target audience.


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